Stuff Sector
Prepared by
S.Santhosh (Admin)
Important questions
share it a link alone
Don't waste my hardwork and valuable time
Don't share as screenshot kind request
UNIT I
INTRODUCTION TO ONLINE MARKET
Digital Marketing Strategy , Components
Opportunities for building Brand Website
Content Marketing.
UNIT II
SEARCH ENGINE OPTIMISATION
SEO Strategy, success factors
Search Engine Marketing- How Search Engine works
SEM components , Display Advertisement.
UNIT III
E- MAIL MARKETING
Types of E-Mail Marketing, Email Automation Integrating
Email with Social Media and Mobile
Mobile Marketing, Location based; Context based
Profiling and targeting
UNIT IV
SOCIAL MEDIA MARKETING
- Social Media Channels , Leveraging Social media for brand conversation Successful
Engagement Marketing - Building Customer
relationships
Influencer Marketing.
UNIT V
DIGITAL TRANSFORMATION
Digital Transformation & Channel Attribution Analytics, Email
Changing your strategy based on analysis
Recent trends in Digital marketing.
INTRODUCTION TO ONLINE MARKET
Digital Marketing Strategy , Components
Opportunities for building Brand Website
Content Marketing.
UNIT II
SEARCH ENGINE OPTIMISATION
SEO Strategy, success factors
Search Engine Marketing- How Search Engine works
SEM components , Display Advertisement.
UNIT III
E- MAIL MARKETING
Types of E-Mail Marketing, Email Automation Integrating
Email with Social Media and Mobile
Mobile Marketing, Location based; Context based
Profiling and targeting
UNIT IV
SOCIAL MEDIA MARKETING
- Social Media Channels , Leveraging Social media for brand conversation Successful
Engagement Marketing - Building Customer
relationships
Influencer Marketing.
UNIT V
DIGITAL TRANSFORMATION
Digital Transformation & Channel Attribution Analytics, Email
Changing your strategy based on analysis
Recent trends in Digital marketing.
**Very important questions are bolded and may be asked based on this topic
PART-C
1.Compulsory Questions {a case study where the student will have to read and analyse the subject }
mostly asked from unit 4,5
don't waste my hardwork and valuable time
As Engineer i think you know how to respect another
Share it as link alone . don't share it as screenshot or any text material if u found this anywhere kindly report me . #Admin WhatsAppContact uS
*These questions are expected for the exams This may or may not be asked for exams All the best.... from admin Santhosh
Thanks for your love and support guys keep supporting and share let the Engineers know about Us and leave a comment below for better improvements If there is any doubt feel free to ask me I will clear if I can or-else I will say some solutions ..get me through WhatsApp for instant updates ~$tuff$£ctorSYllabuSUNIT I INTRODUCTION TO ONLINE MARKETOnline Market space - Digital Marketing Strategy - Components -Opportunities for building Brand Website - Planning and Creation -Content Marketing.UNIT IISEARCH ENGINE OPTIMISATIONSearch Engine optimisation - Keyword Strategy - SEO Strategy - SEO success factors- On-Page Techniques - Off-Page Techniques. Search Engine Marketing- How SearchEngine works - SEM components - PPC advertising - Display Advertisement.UNIT IIIE- MAIL MARKETINGE- Mail Marketing - Types of E-Mail Marketing -Email Automation - Lead Generation - IntegratingEmail with Social Media and Mobile - Measuringand maximizing email campaign effectiveness.Mobile Marketing - Mobile Inventory/channels -Location based; Context based; Coupons andoffers, Mobile Apps, Mobile Commerce, SMSCampaigns - Profiling and targeting.UNIT IVSOCIAL MEDIA MARKETINGSocial Media Marketing - Social MediaChannels - Leveraging Social media for brandconversations and buzz. Successful /benchmark Social media campaigns.Engagement Marketing - Building Customerrelationships - Creating Loyalty drivers -Influencer Marketing.UNIT VDIGITAL TRANSFORMATIONDigital Transformation & ChannelAttribution- Analytics - Ad-words,Email, Mobile, Social Media, WebAnalytics - Changing your strategybased on analysis - Recent trendsin Digital marketing.
Contact uS
*These questions are expected for the exams This may or may not be asked for exams
All the best.... from admin Santhosh
Thanks for your love and support guys keep supporting and share let the Engineers know about Us and leave a comment below for better improvements
If there is any doubt feel free to ask me I will clear if I can or-else I will say some solutions ..get me through WhatsApp for instant updates ~$tuff$£ctorUNIT I
INTRODUCTION TO ONLINE MARKET
Online Market space - Digital Marketing Strategy - Components -
Opportunities for building Brand Website - Planning and Creation -
Content Marketing.
UNIT II
SEARCH ENGINE OPTIMISATION
Search Engine optimisation - Keyword Strategy - SEO Strategy - SEO success factors
- On-Page Techniques - Off-Page Techniques. Search Engine Marketing- How Search
Engine works - SEM components - PPC advertising - Display Advertisement.
UNIT III
E- MAIL MARKETING
E- Mail Marketing - Types of E-Mail Marketing -
Email Automation - Lead Generation - Integrating
Email with Social Media and Mobile - Measuring
and maximizing email campaign effectiveness.
Mobile Marketing - Mobile Inventory/channels -
Location based; Context based; Coupons and
offers, Mobile Apps, Mobile Commerce, SMS
Campaigns - Profiling and targeting.
UNIT IV
SOCIAL MEDIA MARKETING
Social Media Marketing - Social Media
Channels - Leveraging Social media for brand
conversations and buzz. Successful /
benchmark Social media campaigns.
Engagement Marketing - Building Customer
relationships - Creating Loyalty drivers -
Influencer Marketing.
UNIT V
DIGITAL TRANSFORMATION
Digital Transformation & Channel
Attribution- Analytics - Ad-words,
Email, Mobile, Social Media, Web
Analytics - Changing your strategy
based on analysis - Recent trends
in Digital marketing.